Scope Of Work
Project IOT is a smart home automation and technology integration company serving residential and commercial clients. They came to us needing a modern online presence that would properly reflect their expertise, showcase their high-end solutions, and generate consistent inbound leads from Google search and local visibility.
We delivered a full-service website and SEO growth system designed to position Project IOT as a leading authority in home automation, security, and smart technology. The strategy focused on fast deployment, strong SEO foundations, and content-driven expansion — creating momentum quickly and compounding results over time.
Some Features We Provided
Custom Website Build
We designed and built a custom website that reflects Project IOT’s brand, professionalism, and technical expertise. The site clearly communicates their services, showcases their solutions, and establishes immediate credibility with both homeowners and commercial clients.
Marketing & Location Pages
Within the first three months, we launched 50+ SEO-optimized service and location pages targeting high-intent automation and technology searches. These pages allow Project IOT to rank across multiple cities and regions, dramatically expanding their digital footprint.
SEO Foundation
Each page was built with keyword-focused headings, optimized metadata, internal linking, image optimization, and structured content. This created a scalable SEO foundation that supports ongoing growth and consistent ranking improvements.
Content & Authority Building
We implemented a cohesive content strategy using:
- Blog posting
- Google Business Profile posting
- Service-based SEO content
All working together to reinforce topical authority, improve local relevance, and strengthen organic visibility.
Lead Capture & Tracking
Spam-protected contact forms and call tracking were implemented to ensure only legitimate leads reach Project IOT, while providing clear visibility into which channels are driving results.
Conversion-Ready Design
Clear calls-to-action, streamlined navigation, and fast-loading pages guide visitors toward booking consultations or requesting quotes — turning traffic into revenue.
Results
In the first five months after launch, Project IOT achieved:
- Over $40,000 in closed business directly from website-generated leads in the first 5 months
- A marketing investment of around $2,000 per month
- 50+ ranked SEO pages within the first 90 days
Leads coming from farther outside their immediate market than ever before
